— CLIENT
T-Mobile
— ROLE
ACD
— DATE
2026
CLUB MAGENTA ISN'T JUST A PERK, IT'S A VIBE.
Custom merch, front-row views, and a community of T-Mobile fans who genuinely love the brand. Our challenge was two-fold: capture the energy in Club Magenta on camera, and help shift T-Mobile's sponsorship content strategy from awareness to consideration for the first time ever.
To make that shift, we integrated real member testimonials into our creative for the first time. I led the brainstorm to determine what assets would best bring that high-energy, community feel to life, sold the concepts through to client, and then took it to the field — directing our photographers, videographers, creators, and members on-site, and conducting interviews to capture authentic soundbites straight from T-Mobile customers.
Back in post, I oversaw the editing process to make sure every video told the story we'd set out to tell.
The result: one of our team's most successful assets to date, and a proof of concept for a new consideration-first approach to T-Mobile sponsorship content.
THE GROUPCHAT
I owned this asset end-to-end: designing the graphic overlays and motion treatment, directing the creators on-site, and editing the final cut myself in post.
TEDDY SWIMS CREATIVE
We shot all of our footage for these Teddy Swims assets in the span of about 10 minutes, but you would never know from the quality of the creative!
SIZZLE REEL
In addition to our social creative, we also created a Stagecoach sizzle reel for T-Mobile’s internal use.
TEAM
Jason Murray | Creative Director
- Paige Triplett | Associate Creative Director
- Crawford Horton | Sr. Content Creator
Ian Young | Copywriter
- Katy Wellhousen | Group Account Director
- Cara Yu | Account Director
- Amber Peyghambari | Sr. Account Manager
- David Vahey | Videographer & Editor
- Leo Botero | Videographer
- Aaron Smith | Photographer
- Larry White | Editor
Justin Ramirez| Sr. Producer
Jen Flores | Producer