Barbie Social Campaign - Paige Triplett

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🥉 CLIO BRONZE AWARD WINNER🥉

Theatrical | Film: Digital | Mobile & Social Media Craft

Category: Copywriting

📝 CLIO SHORTLIST 📝

Theatrical | Film: Social Media

Category: Social Organic Post

— CLIENT

Warner Brothers

— ROLE

Art Director

— DATE

2023

Barbie social content was ubiquitous during the film’s pre-release window, so we strove to create fun, engaging, and visually stunning creative that broke through the chatter. Each of our pieces of content aimed to tease key themes, introduce the ensemble cast, and get fans excited for the premiere.

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CASTING CALL

In the spirit of old sitcom openings, this throwback-styled micro video teases the extensive A-list cast.

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HAPPINESS NOT INCLUDED

In a comedic A/V series, we introduced Barbie by poking fun at traditional Barbie advertisements. Narrated by cheeky VO, we highlighted the character’s many “accessories” and “features”, all in the humorous tone of the film itself.