Paige Triplett

THE BAD GUYS

Award-Winning Social Campaign

🥉 CLIO BRONZE AWARD WINNER 🥉

Theatrical/Film: Digital/Mobile & Social Media Craft

Category: Copywriting


CLIENT

Dreamworks


ROLE

Senior Designer/Creative Lead


DATE

2023

The Bad Guys follows a cunning gang of thieves, and so to match the tone of the film, we strove to create a clever social campaign that stole the show. Through a series of award-winning digital stunts, including an Instagram heist and a Youtube search stunt, we did just that.



INSTAGRAM HEIST

In an award-winning trailer-launch stunt, we took over the Dreamworks instagram, archiving all of their posts and leaving a ransom note from The Bad Guys. Throughout the day, The Bad Guys posted a series of increasingly ridiculous demands on the Dreamworks IG story. When the demands were not met, they released the trailer.

TEAM

Russell Lee | Creative Director

  • Paige Triplett | Senior Designer
  • Christian Medrano | Designer
  • Gabriel Mangold | Jr. Designer



  • Christine Benway | Sr. Account Manager
  • Alexandra Kugler | Account Manager


  • Brian Freia | Creative Director of Copy
  • David Rosenzweig | Sr. Copywriter