BARBIE
Selfie Generator Website & AR Lens
Theatrical | Film: Digital | Mobile
Category: Microsite | Website
Theatrical | Film: Social Media
Category: Viral Post
🥈 CLIO SILVER AWARD WINNER 🥈
Theatrical | Film: Fan Engagement
Category: UGC
— CLIENT
Warner Brothers
— ROLE
Art Director
— DATE
2023
The message of the Barbie marketing campaign was clear – everyone is Barbie (or Ken!). To assure that the launch of the Barbie character posters made a huge splash on social, we created the Barbie Selfie Generator, a hugely impactful extension that expands on the character posters and allows users to make it their own. Millions of people used this site to create custom memes, quickly making it a viral sensation.
A case study explaining the impact of the Selfie Generator on social.
SITE DEMO
A step-by-step guide on how the site works.
TEAM
Russell Lee | Creative Director
- Paige Triplett | Art Director
Iris Sun | Designer
- Matt Winkler | Head of Engineering
- Joshua Richardson | Engineer
- Ilia Partuk | Engineer
Alex Chum | Sr. Account Manager
Nia Raasikh | Account Coordinator