— CLIENT

Hulu

— ROLE

Sr. Art Director

— DATE

2025

We were tasked with establishing the visual identity for Hulu's entire comedy vertical, Hularious, which encompasses the social campaigns for 8 different comedy specials.

To lean into the comedic focus of the vertical while differentiating from Netflix is a Joke, we emphasized playful type animations, hand-drawn elements, and inflections of the trademark Hulu green.