π₯ CLIO SILVER AWARD WINNERπ₯
Theatrical | Film: Digital
Category: Digital, Mobile, and social media craft
β CLIENT
MGM
β ROLE
Art Director
β DATE
2024
HIGH-END CREATIVE, NATIVE EXECUTION.
Challengers had stunning cinematography, a standout score, and a cast people couldn't stop talking about. The challenge was translating the film's premium feel into content that would resonate with a primarily Gen Z audience on their own turf.
I established the visual direction for the campaign, leaning into the film's cinematic footage to create assets that felt high-end even when they were tapping into native TikTok trends and language. I then directed a team of two designers to execute across the full campaign.
The result: a Clio-winning music visualizer series and a TikTok campaign that garnered 220MM collective views, making Challengers one of the most talked-about films of the year.
MUSIC VISUALIZERS
Reznor and Rossβs mesmerizing score was a major topic of conversation, so we created an award-winning music visualizer series to amplify a selection of key songs.
TEAM
Russell Lee | Creative Director
- Paige Triplett | Art Director
Courtney Johnson | Designer
Seyeon Thomas | Designer
- Alex Chum | Sr. Account Manager
- Nia Raasikh | Account Coordinator
- Brian Freia | Creative Director of Copy
Noelle Madrigal | Sr. Strategist
Carla Rosales | Strategist
Jenna De Stefano | Sr. Engagment Strategist
Alyssa Arcos | Community Manager