CHALLENGERS
Social Campaign
π₯ CLIO SILVER AWARD WINNERπ₯
Theatrical | Film: Digital
Category: Digital, Mobile, and social media craft
β CLIENT
MGM
β ROLE
Art Director
β DATE
2024
Through a TikTok campaign focused on engaging with fans and tapping into trends, as well as an award-winning visualizer series that amplified the incredible score, we helped make Challengers one of the most buzz-worthy films of the year.
MUSIC VISUALIZERS
Reznor and Rossβs mesmerizing score was another major topic of conversation, so we created an award-winning music visualizer series to amplify a selection of key songs.
TIKTOK CREATIVE
Fans could not stop talking about Challengers, in part because of us. Via trend-watching and social listening, we created an award-winning TikTok campaign that fueled fan conversation, and garnered a collective 220 MM views.
TEAM
Russell Lee | Creative Director
- Paige Triplett | Art Director
Courtney Johnson | Designer
Seyeon Thomas | Designer
- Alex Chum | Sr. Account Manager
- Nia Raasikh | Account Coordinator
- Brian Freia | Creative Director of Copy
Noelle Madrigal | Sr. Strategist
Carla Rosales | Strategist
Jenna De Stefano | Sr. Engagment Strategist
Alyssa Arcos | Community Manager