WHITE LOTUS
S3 Social Campaign
— CLIENT
HBO
— ROLE
Sr. Art Director
— DATE
2025
One of the most buzz-worthy shows of 2025 deserved a buzz-worthy social campaign. We created a mix of premium and reactive assets that tapped into fan conversations and encouraged engagement.
SOCIAL CREATIVE
Fans were buzzing about The White Lotus season 3 on social, and we tapped into their conversations to create content that resonated. We leaned into trends, combining fan-favorite moments with clever copy lines. Despite the tone of voice being different across channels (IG was more in-world, while TT was out of world), we brought a wit and humor to the campaign that made everything feel cohesive.
EMPLOYEE SPOTLIGHT
In an in-world content series, we spotlighted fan-favorite staff members from previous seasons as a refresher for fans before the premiere of season 3.
SEAMLESS CAROUSELS
These seamless carousels spotlighted cast BTS, as well as the Four Seasons event that was thrown in collaboration with The White Lotus.
PRIVILEGED
GUESTS
We shot these seamless “dossier” carousels to highlight each of the “groups” of guests. These dossiers featured their special requests and events they would be attending during their stay.
TEAM
Russell Lee | Creative Director
- Paige Triplett | Sr, Art Director
Ty Baron | Sr. Designer
Seyeon Thomas | Designer
- Alexandra Kugler | Account Manager
- Nia Raasikh | Account Coordinator
- Juliet Brooks | Copywriter
Noelle Madrigal | Sr. Strategist
Betsy Roberts | Assoc. Director of Engagment Strategy
Sofia Cabrera | Sr. Community Manager